![]() ![]() The company is facing a labor crisis with a shortage of thousands of workers and an existing workforce that’s tired and frustrated after the COVID-19 pandemic. The airline is still trying to claw its way out of the pandemic and dealing with delay and cancellation problems that damaged its reputation for fun and reliability. Now two months away from Jordan taking over the top spot, Southwest is facing another period of turmoil after a relatively steady five decades. Jordan jokes that he celebrated his 30th, 40th, 50th and 60th birthdays as a Southwest employee, with his only other job working for Hewlett-Packard before being snatched up by the airline to help in its technology department. It’s been a winding journey for Jordan, who grew up in Indiana, went to Texas A&M University and then jumped around Southwest Airlines through finance, corporate communications and other jobs until he was named in June as the successor to longtime CEO Gary Kelly. Jordan’s most recent title was executive vice president of corporate services, a job that doesn’t exist at most companies, and even if it did, would be well below the ranks of presidents and other C-suite executives. Jordan was somewhat of an unusual pick for CEO, not because of his long tenure at the company, but because he spent years behind the scenes leading important but low-profile projects for the 50-year-old airline - from the move from paper ticketing to online boarding passes to the merger with Orlando-based AirTran Airways in 2011. and boasting a 47-year streak of profitability heading into the COVID-19 pandemic. ![]() Dallas-based Southwest today has 55,000 employees and carries 445,000 passengers a day, making it the largest domestic carrier in the U.S. ![]()
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